Acquisition & retention

Marketing for connections made to last

From strategy to execution we can help you attract and retain clients and customers.

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The challenge

Finding and keeping loyal customers has always been the key to the success of any business

But how do you adapt to a marketplace that is constantly evolving at the pace of technology, as well as customers who demand more from brands and businesses?

Attract+Retain

Our solution

We believe it’s experiences

Using innovation and optimisation we help you stay relevant to your customers wherever they are in the journey.

 

Our solution Our solution

Using a blend of our expertise and our technology platforms

We allow your marketing teams to have a deeper understanding of your customer needs. Helping them to make more informed decisions and ultimately make the experience exceed your customers’ expectations.

Our solution Our solution

Our products & services

How our products can help…

A mixture of our people and our platforms help transform business processes to faster and smarter solutions for our clients

Frees marketing teams from the internal system and data constraints that restrict them

Giving access to richer, more immediate consumer information for intelligent and automated communications.

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Integrating digital marketing with on-the-fly correspondence

The smart way to deliver highly targeted, relevant and direct communications in real time.

Real-time reporting, on demand

360 portal closes the gap between physical and digital output by enabling live tracking, data and insights on your campaigns.

Serving your every requirement

From creative campaigns to essential contacts.

Case study

Helping American Express to attract a calibre of customers that generate a greater lifetime value

American Express wanted to acquire new customers that were more likely to pass initial credit checks and convert them into longstanding customers. The achievement of this, American Express knew would ultimately achieve a far greater ROI and build long-term revenues for the business.

Together, we created a targeted campaign in affiliation with an executive airline where its members received a highly personalised Direct Mail piece from the airline in promotion of our clients personalised offers. A personalised URL was served up enabling prospects to visit a personalised website and instantly complete application online. The campaign also integrated a timely email follow up to all non-responders and incomplete applications.

The campaign saw a 200% uplift in response versus the generic control pack. Those who received the highly personalised pack were almost twice as likely to convert too, and the additional follow up emails generated a 20% uplift in applications.

“Our work with MBA is aimed at delivering for our clients in a timely and cost-effective way. Their account team and the willingness to go the extra mile is often beyond our expectations and we see them as an important partner“

Senior Client Manager,
American Express Europe

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