Retail

How a Personalised Year in Review Turned Platform Data into Member Pride

HIGHLIGHTS

Checkatrade partnered with MBA Group’s VideoSmart to create a personalised ‘Year in Review’ video for their trade members – celebrating individual achievements on the platform while reinforcing the value Checkatrade delivers.

The result was a highly shareable, engaging experience that strengthened the relationship between Checkatrade and its tradespeople, while giving members a powerful tool to showcase their success to their own customers.

“It was a great moment to celebrate our trades and to give them back a summary of how great they’ve been on the platform – and that sharing of their year with their customers allows them to advertise their business, but also allows customers to see that they’ve done a fantastic job.”

Director of Retail & Events, Checkatrade