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Retail

How a Personalised Year in Review Turning Platform Data into Member Pride

HIGHLIGHTS

Proven

VideoSmart's track record in personalised video gave Checkatrade the confidence to move quickly and decisively.

Light-touch

Simple data handover and hands-on support made the video creation process effortless for the Checkatrade team.

Impact

Members shared their year in review with their own customers, turning a retention tool into a powerful word-of-mouth engine

Checkatrade partnered with MBA Group’s VideoSmart to create a personalised ‘Year in Review’ video for their trade members – celebrating individual achievements on the platform while reinforcing the value Checkatrade delivers.

The result was a highly shareable, engaging experience that strengthened the relationship between Checkatrade and its tradespeople, while giving members a powerful tool to showcase their success to their own customers.

“It was a great moment to celebrate our trades and to give them back a summary of how great they’ve been on the platform – and that sharing of their year with their customers allows them to advertise their business, but also allows customers to see that they’ve done a fantastic job.”

Director of Retail & Events, Checkatrade