Join senior marketing, CX and communications leaders at Soho Works, 180 Strand, London, on Wednesday 10 February 2027 for LensLive27, a free one-day event from MBA Group built around connection, experience and conversion: the things that matter most to brands and their customers.
The way customers connect with and buy from brands is changing fast. More channels, falling loyalty and rising expectations mean brands need to understand what their customers are really telling them, then build experiences that keep them coming back. LensLive27 brings industry experts and peers together to share what’s working, so you leave with practical actions, not just ideas.
The day is split into two lenses:
- The Customer Lens explores the signals that matter, personal experiences at scale and where AI helps or only a human touch will do.
- The Brand Lens looks at standing out in crowded markets, earning trust through creators and advocates, and building one consistent brand across every channel.
Alongside keynotes, panels and fireside chats, there’ll be small hands-on workshops, a live podcast recorded on the day and networking drinks to close. Places are limited, so reserve yours now.
Register for LensLive27: