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On demand

WEBINAR: Not Just a Transaction Using AI to Drive Lasting Loyalty

This online session brings together industry experts to explore how artificial intelligence is reshaping customer engagement.

Moving beyond one-off campaigns and generic interactions, the discussion will uncover how AI can drive smarter personalisation, strengthen trust, and turn everyday touchpoints into lasting relationships.

What You’ll Learn:

  • The Past: How Customer Communication Evolved
    Discover the challenges brands faced before AI, how early automation tools shaped expectations, and the moment AI began transforming customer engagement.
  • The Present: Where We Are Now
    Learn how businesses today are using AI to create smarter, more personal communications, overcome common engagement hurdles, and keep customers connected across channels.
  • The Future: What’s Next
    Explore how AI can drive long-term loyalty, the ethical considerations of personalised communication, and actionable steps brands can take to prepare for an AI-driven future.
  • Q&A: Your Turn to Ask
    The webinar will close with a Q&A, giving you the chance to put your questions directly to the panel.

Meet the Panel

  • Pooja Jain, Powerup AI
  • Tom Anderson, MBA Group
  • Gianfranco Cuzziol, CRM Specialist
  • Sami Aintaoui, MBA Group

Watch the Masterclass