We are proud to announce that our platform MBA Pulse has been ranked 2nd in the UK on the Aspire CCS Communications Experience Platform (CXP) Leaderboard grid.
Aspire CCS is a renowned analyst firm specialising exclusively in the Customer Communication Management (CCM) and Customer Experience Management (CXM) markets. Providers on the Leaderboard are scored by Aspire CCS analyst team against a consistent set of criteria, including offering strength and strategic direction.
“In MBA’s case, Pulse sits in the Leaders quadrant of our Communications Experience Platform grid. A particular strength is orchestration. Pulse isn’t simply about creating and sending communications; it provides a strong orchestration layer for managing journeys, using data and events to determine what communication or interaction should happen next. We also see strength in its mobile and digital engagement capabilities. MBA supports a broad range of mobile channels, including newer channels such as RCS, and has invested in its own digital delivery capability. That gives MBA greater control across the chain from Create and Orchestrate through to Deploy and View, while retaining its established print capabilities. Finally, that breadth is backed by strong compliance, security and auditability, particularly important given MBA’s presence in regulated industries alongside continued investment in AI within areas such as journey orchestration and communication design. “
Kaspar Roos, Founder & CEO, Aspire CCS
That distinction matters because the choice of platform matters more than ever. Aspire CCS research found that one in five consumers switch providers after a single poor communications experience, rising to over a quarter of Millennials and Gen Z, and that organisations treating customer experience as a strategic priority are ten times more likely to see better business outcomes from their investment in communications technology.
“For Pulse to be recognised so highly by Aspire CCS means a great deal to us. It’s independent confirmation that the platform stands up not just against our own claims, but against the standards the whole industry is measured on.”
Sami Aintaoui, CEO, MBA Group
“The Leaderboard placement should be seen as independent validation of the overall strength and strategic direction of the proposition, meaning that a business that may not be familiar with Pulse should regard it as a credible option to evaluate alongside the other leading platforms in the market.”
Kaspar Roos, Founder & CEO, Aspire CCS
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