MBA AI Week 2025: Where Innovation Meets Intelligence
ㅤ
ㅤ
Artificial intelligence is quickly reshaping communications, in how we create, engage, and build trust with audiences.
This November, MBA Group is bringing together the minds leading this transformation for AI Week 2025, a curated series of events exploring the intersection of intelligence and innovation.
Taking place November 10-14 at Hend House, Central London, AI Week offers a rare opportunity to hear from pioneering thinkers and leading brands across creativity, customer engagement, and brand authenticity. Whether you’re navigating AI implementation or questioning its role in your industry, these conversations will challenge assumptions and spark new possibilities.
ㅤ
What’s on?
ㅤ
AI & Creativity: Collaboration or Competition?
Hosted by Studio Certain
Central London
Tuesday 11th November 2025 | 9am – 11am
The creative industries are at a crossroads. As AI tools become increasingly sophisticated, the fundamental questions around originality, authorship, and what makes work truly creative are being rewritten in real time.
This breakfast session brings together Steve Johnston from Studio Certain, Toby Prosser from Fremantle, and Camilla Waite from PPL to explore how AI is transforming culture, from design to entertainment, and what it means for the future of creative work.
ㅤ
Not Just a Transaction: Using AI to Drive Lasting Loyalty
Hosted by Intilery
Online Webinar
Wednesday 12th November 2025 | 3pm – 4pm
Customer engagement is evolving beyond campaigns and touchpoints. This online session examines how artificial intelligence can transform generic interactions into genuine relationships built on trust and personalisation.
Presented by Pooja Jain from PowerUp AI, Tom Anderson from Intilery, Sami Aintaoui from MBA Group, and Gianfranco Cuzziol, the discussion will move beyond surface-level automation to explore how AI can strengthen customer connections in meaningful ways.
“AI enables personalisation at scale, but finding the balance between understanding customer intent and respecting boundaries? That’s still our job as humans,”
says Pooja Jain, highlighting the essential human judgment that must guide AI implementation.
Gianfranco Cuzziol takes this further:
“The line between personalisation and manipulation has never been thinner. AI lets us predict what customers will do next, but predictions aren’t the same as relationships. The real opportunity is to use AI not to speak more, but to listen better. To move from segmentation to understanding, from journeys to meaning.”
The session challenges a fundamental assumption: that loyalty built by algorithms alone can ever truly be loyalty.
As Cuzziol notes, “Loyalty built by algorithms isn’t loyalty at all, it’s a habit.”
ㅤ
Beyond the Algorithm: How Brands Maintain Authenticity in the AI Era
Hosted by VideoSmart
Thursday 13th November 2025 | 9am – 11am
Central London
When every brand has access to the same AI tools, what becomes the differentiator? This breakfast panel tackles perhaps the most critical question facing marketers today: how to maintain authenticity, trust, and distinctiveness in an AI-driven world.
Mike S. from VideoSmart, David Hooker from Printful, Alex Waite from LCP, and Scott Stockwell from Workmatik will explore how AI is transforming storytelling, production, and personalisation, and what it takes to stay genuinely connected to audiences.
Scott Stockwell emphasises the foundation:
“Trust is fundamental to building relationships and authenticity is fundamental in building trust. With AI offering unprecedented speed and scale, it’s imperative brands stay true to themselves to build that trust.”
David Hooker reflects on the shifting landscape:
“There’s no longer any excuse for creating boring, difficult to consume content. Every day AI is reducing the skills barrier for anyone who wants to make wow moments. This is in equal parts inspiring, exciting, and terrifying for anyone working in marketing or any creative field.”
ㅤ
Join the Conversation
The questions being asked at AI Week 2025 are the same ones that are keeping marketers, creatives, and business leaders up at night. How do we use AI without losing what makes us human? How do we scale without sacrificing authenticity? How do we innovate without abandoning the principles that built trust in the first place?
These conversations will challenge how you think about AI’s role in your work. They’ll introduce you to peers navigating the same questions. And they’ll equip you with frameworks, insights, and connections to move forward with confidence.
Ready to be part of the conversation? Register for AI Week 2025 today and discover where innovation meets intelligence.
Stay Connected
Start innovating
Your contact details
