Is Compliance the Enemy of Connection? Reframing regulation as a strategic advantage. 

Regulation and creativity. Compliance and connection. These pairs rarely appear in the same sentence, let alone the same strategy. But in financial services, where trust is earned message by message, it’s time for a mindset shift. 

Too often, compliance is treated as the final hurdle in the communications process as a legal review or a box to tick. But what if we stopped seeing regulation as the enemy of innovation and started viewing it as a tool for building better relationships? 

In our latest 20-minute masterclass, ‘Is Compliance the Enemy of Connection?’, MBA explores how financial services brands can use regulatory pressures as a launchpad for smarter communication, deeper engagement, and real competitive advantage. Led by our experts in strategy, brand and digital execution, the session is packed with actionable insight for teams looking to do more than just meet the standard, and actually raise it. 

What’s inside? 

From Rulebook to Roadmap 

Presented by Leo Barber, Solutions Director at MBA Group

We start with strategy, rethinking compliance as a creative brief rather than a barrier. With evolving expectations from regulators like the FCA, it’s no longer enough to be technically correct. Communication needs to be clear, timely, relevant, and crucially, tailored. From message scoring to journey mapping, we explore how leading firms are using data and segmentation to design experiences that build lasting trust. 

The Voice of Trust 

Presented by Paul Irwin, Creative Director at Studio Certain

Next, we turn to brand. Because although what you say matters, how you say it matters more. In regulated industries, consistency, tone and empathy are your most powerful tools. This section looks at how brands can embed warmth and clarity into even the most formal communications, and how aligning brand and compliance teams early in the process leads to more human and effective outcomes. 

Empathy in Action 

Presented by Leilah Aintaoui, Founder at VideoSmart

Finally, we dive into execution. Here, it’s all about empathy in action. From personalised video to accessible formats and channel choice, we show how digital tools and behavioural insight can help financial services brands deliver communication that resonates across every demographic and every moment that matters. 

Why it matters 

In an era of falling financial literacy, shrinking attention spans, and rising customer expectations, doing the minimum simply isn’t enough. Regulation gives brands the framework and the permission to go further.  

So, if you’re ready to move beyond the tick-box approach and explore how compliance can drive real impact for your business, this session is for you. 

Watch the masterclass now!