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At MBA Group, we’re proud to announce that we have been re-awarded the JICMAIL Platinum Award for 2026, reaffirming our position as one of the UK’s leading organisations in data-driven direct mail.
JICMAIL Platinum is the highest level of accreditation awarded by JICMAIL, the industry’s trusted audience measurement currency for mail. They recognise organisations that have fully embedded JICMAIL data into the way they plan, measure and evaluate mail campaigns, treating data rooted in accuracy as a core part of how they operate.
Being named one of just 28 Platinum Partners for another year is a significant achievement for the group. It reflects the expertise across our teams and our continued commitment to using evidence and real-world behaviour to shape effective mail strategies for our clients.
Behind every accreditation like this is a huge amount of work. From ongoing training and knowledge-sharing to consistently applying data-led thinking across campaigns and processes, this award is a testament to the dedication and capability of our people. It recognises access to data in action, measured by how confidently and consistently it’s applied to drive better outcomes.
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The Value Behind the Accreditation
In a crowded communications industry, direct mail continues to play a vital role when it’s planned and measured properly. JICMAIL provides robust insight into how mail is received, read and acted upon, enabling our business to make smarter and more informed decisions, with clearer measurement and greater accountability.
For our clients, Platinum accreditation means:
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Looking ahead
We’re proud to continue our partnership with JICMAIL year on year and remain focused on pushing boundaries, sharing best practice and unlocking the full potential of data-led mail campaigns.
This re-accreditation is both a milestone and a motivator, reinforcing our commitment to insight, transparency and delivering measurable value through every campaign we support.
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Read the full JICMAIL announcement here.
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