Elevate experiences for meaningful conversations

MBA Pulse is the conversation intelligence platform that turns fragmented systems, disconnected data, and siloed channels into compelling customer experiences that feel connected and consistent.

Why Pulse?

Built for business impact

Pulse provides the foundation that makes  transformation, big or small, a reality.

Communication becomes connection
From friction
to flow
Performance you can measure

Every time a customer has to repeat themselves across conversations or channels, it eats away at the loyalty they have for your brand.

With complete interaction history and preferences, Pulse gives your teams the full context so that every message reaches customers when and where it actually matters to them.

Reduce customer effort
Continue brand loyalty & grow lifetime value
Improve CSAT and NPS

Nothing slows down business like unnecessary steps.

It could be submitting tickets for simple content changes, hunting through five systems to find customer data, and, worst of all, watching good ideas die in approval queues. Pulse lets your teams work at the speed of their thinking, not the speed of IT roadmaps.

Faster speed-to-market
Talent doing the work they’re good at, not the work processes create
Accelerate transformation

Get results, not guesswork.

With MBA Pulse, instead of guessing which messages work, your teams can see exactly what performs, highlight where adjustments will make the biggest difference, and measure improvements immediately. And because each module looks after a specific layer of the ecosystem, you can start with one and feel the impact straight away. Add more modules and the gains compound.

Fewer complaints
Lower churn
Reduce cost-to-serve

View

Create

Orchestrate

Deploy

Aggregate & normalise

Every interaction, instantly accessible

Unify fragmented data into one reliable customer context for meaningful customer conversations.

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Compelling & compliant

Brilliantly bespoke and optimised for impact

Collaborative Communications Management layer designed to help you create clarity and cut-through.

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Dynamic & sychronised

Right message,
right time

With our simple, click-to-build tool, you can create brilliantly bespoke customer journeys that respond dynamically to customer behaviour.

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Deployment & optimisation

All the channels,
none of the complexity

Deploy makes it easy for you reach your customers in the most effective way in terms of both cost and impact. Analysing each interaction, it then creates a dynamic feedback loop.

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Start where you are

We know that you can’t rip everything out and start from scratch. So rather than replacing your current tech stack, Pulse harnesses and connects the existing pieces.

You could start with one module, or  it could be all four. Either way, we’ll work with you to determine what’s best for you now and as your needs change. Meaning you can start simply, scale confidently, and unify everything without disruption.

Intelligence woven in

AI isn’t something we’ve just bolted on because the market demanded it. It’s part of what we do.

Pulse learns from every interaction and gets smarter over time. With predictive orchestration, adaptive personalisation and intelligent routing, it takes the pressure off your team so they can focus on what matters most – the customer.

Our people make more possible

Intelligence only works when the foundations are solid. That’s where  our people come in.

With forty years of customer communication expertise from channel experts and creative strategists to data architects and marketing specialists, we’ll work alongside your team to ensure you’re getting the most out of the platform. Fully managed, self-directed or somewhere in between, you decide.

The platform has paid for itself multiple times over and we’ve not even scratched the surface in terms of what it can help us do.

Simon Harrow

COO

We can identify products that actually resonate with the individual. We’ve never been able to get that level of personalisation before with old IT systems.

Dan Young

Head of Process Improvement

We are able to make decisions quickly and adjust our communications in real time to respond to customer demand. We can also automate certain customer journeys, significantly improving our efficiency and ensuring errors are kept to an absolute minimum.

Simon Taylor

CEO

Talk with our team

Book a demo today

Ready to join the growing list of companies using MBA Pulse to elevate their customer conversations? It all starts with a 15-minute walkthrough of the platform.

Drop us a line

If you want to chat more about how we can help you and your teams.

FAQs

What is the difference between Pulse and marketing automation platforms?

Marketing automation platforms are designed to help marketing teams plan, execute, and measure campaigns. Pulse focuses on customer communications more broadly.

It provides a structured communication layer that orchestrates how messages are created, governed, delivered, and optimised, whether those communications are operational, service-related, or marketing-led. Pulse can be used by individual teams to manage their own communication workflows, without requiring organisational change. When needed, it can also support shared visibility and coordination across functions. In short, marketing automation manages campaigns. Pulse manages communication at scale

What is Customer Communication Management (CCM)?

Customer Communication Management (CCM) refers to the systems and processes used to create, manage, deliver, and track customer communications across channels. Pulse combines CCM with journey orchestration to unify operational and marketing communications within a single platform.

What is customer journey orchestration?

Customer journey orchestration is the ability to design and automate communication flows that respond to customer behaviour in real time. Pulse coordinates operational and marketing communications within adaptive, cross-channel journeys.

How do we unify customer communications across multiple systems?

Pulse acts as an integration layer across CRM, operational systems, data warehouses, and marketing platforms — consolidating communication logic and visibility without requiring system replacement.

How does Pulse connect CRM and operational systems?

Pulse integrates via API, aggregating structured and unstructured data to create a unified communication record while coordinating workflows and delivery across systems.

Can Pulse coordinate operational and marketing communications?

Yes. Pulse unifies both operational and lifecycle marketing communications within a single orchestration framework, ensuring consistency, compliance, and visibility across teams.

Is Pulse suitable for regulated or complex environments?

Pulse is designed for enterprise environments, supporting governance, compliance workflows, audit visibility, and high-volume communications at scale.

Elevate experiences for meaningful conversations

Built for business impact