Seamless Billing, Simplified Communication: Castle Water’s Journey with Orbyt and MBA 

Castle Water partnered with Orbyt and MBA Group to deliver a secure, multi-channel billing and payment solution. Through seamless integration between Orbyt’s SaaS platform and MBA’s communication infrastructure, the result was a fully automated billing distribution system spanning print, digital, and dynamic chaser notifications.

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The Challenge 

Castle Water, the UK’s largest independent business water retailer, faced the modern utility challenge: customers expecting digital-first experiences while requiring reliable, secure billing across multiple touchpoints. With a diverse customer base spanning large multi-site organisations to SMEs, they needed a solution that could deliver consistency at scale while accelerating payment cycles. 

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The Partnership 

Castle Water partnered with Orbyt, whose modern SaaS platform offered secure, multi-channel billing and payment capabilities. To ensure seamless delivery across all communication channels, Orbyt integrated with MBA Group, creating an end-to-end solution that automated billing distribution across print and digital channels. 

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Onboarding Built for Simplicity 

The implementation experience was described by Castle Water as “seamless and effortless.” Through close collaboration and efficient technical integration, Castle Water moved quickly from planning to production. Communication workflows were established with minimal business disruption, enabling immediate improvements in delivery speed and customer reach. 

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Transforming the Customer Experience 

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Intelligent Communication Delivery

Customers now receive bills through their preferred channel automatically, with intelligent fallbacks ensuring messages always reach their destination. Whether email, SMS, RCS, or print, each communication is personalised and optimised for engagement. 

Frictionless Payment Experience

The new QR-code enabled “Scan–Pay–Done” experience has transformed how customers interact with their bills. Mobile-first design supporting modern payment methods means fewer clicks and faster settlement. 

Behind-the-Scenes Efficiency

Automated, secure data transfer between platforms eliminated manual processes while maintaining full audit trails. The infrastructure scales seamlessly, handling peak volumes without intervention. 

“Reducing DSO is a priority for us, but ensuring a seamless, customer-friendly experience is essential. With Orbyt, customers are paying their bills before the due date.”

David Bain, Digital & Marketing Director, Castle Water 

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The Power of Integrated Partnership 

The outcomes speak volumes: stronger cash flow, shorter billing cycles, reduced customer queries, and significantly higher engagement across key communication channels.

This collaboration highlights the power of complementary technologies working in harmony. Castle Water achieved faster billing cycles and improved customer satisfaction. Orbyt provided a scalable, fully integrated platform, while MBA Group ensured seamless, automated delivery across all channels. Together, the partnership didn’t just enable digital transformation, it made it effortless, effective, and real.

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Why Choose MBA for Your Customer Communications? 

When customer communications need to work flawlessly across multiple channels, MBA Group delivers the infrastructure and expertise that makes complex integration simple. We don’t just handle your communications—we help you transform how customers experience your business. 

Ready to transform your customer communication strategy? Discover how MBA Group can help you deliver seamless, multi-channel experiences that drive results.