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The Rise of Gen Alpha in 2026
A new cohort is moving into influence. Generation Alpha are not only entering the teen years but beginning to make economic and cultural impact. How is the youngest consumer generation shaping markets, media and meaning?
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The Cost of Not Knowing Who Your Vulnerable Customers Are
Many organisations still treat vulnerable customers as a minority, yet vulnerability now affects a substantial and growing share of the customer base of up to 60% according to YouGov, 2025.
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MBA Group Re-awarded JICMAIL Platinum Award for 2026
We’re proud to announce that we have been re-awarded the JICMAIL Platinum Award for 2026, reaffirming our position as one of the UK’s leading organisations in data-driven direct mail.
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MBA Group: Connected at Christmas
This year, our Christmas campaign, Connected at Christmas, celebrates the connections that matter most, both within our group and with the people we serve through our communications.
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Transforming Client Onboarding with Devoteam’s AI Expertise
By combining our engineering expertise with Devoteam’s AI capabilities, MBA has taken a major step towards redefining enterprise-level onboarding.
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Connection Through the Decades
For over 40 years, MBA has been at the heart of how organisations communicate, evolving from traditional print roots into a leader in secure, data-driven, omni-channel communication. This is the timeline of our journey.
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